Where Am I & Why Does It Matter? Augmented Reality Demonstrated.

Video Update: October 26, 2010The Getty Museum has introduced a new way to view art, augmented reality. As employed by The Getty, augmented reality creates 3D displays of art from printed PDF codes displayed in front of a webcam. The example that The Getty provides in the video below is a 3D display of one of the cabinets of curiosities created by Albert Janszoon Vinckenbrinck. If you want to try it for yourself after watching the video, the directions are available here.

Video Update: October 25, 2010 A thanks goes to Geeklish Gadgets & Apps for collecting these videos. Ten great and varied examples of augmented reality applications and concepts.

[pro-player playlist="bottom"] “http://www.youtube.com/watch?v=T4Nuje_YCoM, http://www.youtube.com/watchv=fSfKlCmYcLc,http://www.youtube.com/watch?v=tIof7yEsOn8,http://www.youtube.com/watch?v=BnO62d44NI8,
http://www.youtube.com/watch?v=oLnKSKaY1Yw,http://www.youtube.com/watch?v=cNu4CluFOcw,http://www.youtube.com/watch?v=J0xn1BA4mQc,http://www.youtube.com/watch?v=ojfZ_Aw_AaI,http://www.youtube.com/watch?v=VvM1rANTm0k,http://www.youtube.com/watch?v=MOr_mtKYGQ8″[/pro-player]
Update: March 25, 2010
Among my favorite creators and providers of how-to videos, Common Craft has done it again with this video on Augmented Reality. Take a look and share with those yet to realize the potential. Augmented Reality Explained by Common Craft.

Update: March 11, 2010
Junaio and BART partner up to bring AR layer to your iPhone
[pro-player height="300" ]http://www.youtube.com/watch?v=MP1VuRIJYd4&feature=player_embedded[/pro-player]

Where you are now matters more than ever. Knowing where your friends are creates social connections in the wild, and beyond the digital bounds of social networking sites. Location-aware technologies that utilize the GPS capabilities of our phones will change the way we interact with one another, and how merchants and service providers compete for our attention within the immediate relevance of our proximity. It will be as easy as — scan, choose and go.

Location-aware technology is more than a game opportunity. It’s more than a promotion opportunity. Although the conventional marketers of day’s past may not agree as they’ll continue to drag archaic agency practices into a socially-driven environment. Why should location-aware technology be considered a companion to QR bar codes? Could augmented reality (AR) be among the reasons where a scan reveals an enhanced reality of location-based information and choice? Techcrunch recently reported that within 2009 over 1 million AR applications were downloaded. This is likely to increase beyond the projected 400 million downloads by 2014. For the consumer, merchants, or friends nearby, this heralds a future that will expose value and opportunity based upon personal preferences, time and place.

At the recent Google Developer Day 2009 in PRAGUE, you could see one of the first successful QR code games. Google partnered with a local developer to launch a "collect codes" for points and a chance to win an Android phone.

Where Am I & Why Does It Matter? Augmented Reality Demonstrated.

At the recent Google Developer Day 2009 in PRAGUE, you could see one of the first successful QR code games. Google partnered with a local developer to launch a "collect codes" for points and a chance to win an Android phone.

Oakley recently launched a national mobile campaign with four23 to promote its winter 09 apparel line up. QR codes were hidden within 'digital snowstorm' displays in store at Oakley's flagship O Store outlets.

Agency Magma launched a mobile &out of home campaign in key markets (NYC,SF, LA) for the movie District 9 using QR Codes. This quickly extended the movie's storyline into the real world.

The World Park Project is an awareness and fundraising campaign to rebuild New York's Central Park. Donations were enabled via barcodes throughout the city. Note: Great campaign creative, poor mobile execution and user experience.

As part of Audi's centenary celebrations, a staff from its Japanese subsidiary, each with a placard, produced a QR code of 159 sq m. This is likely the largest code created to date indoors. Great video.

Atlantis Paradise Island Resort in the Bahamas is using QR Codes on advertising posters in its current marketing campaign. The QR Code resolves to a website and user agent detection directs mobile devices to a video on YouTube for mobile.

Used at the UK Museums on the Web conference, QR codes were included on all attendee name badges. While the codes provided attendees a number of options, the most used was the convenient sharing of vCard contact information.

Featured in the Ampontan, Japan Fisheries Association and the Fishing Boat and System Engineering Association are enabling customers to get the fish story firsthand. The code resolves to a website where the species and cooking possibilities are presented.

In addition to print, QR can exist online and within virtual worlds where a user can transit from the desktop to a mobile device. Here the avatar connects other Second Life citizens to his blog with a QR code.

Launched recently in Europe, a Nike campaign delivered a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. QR drops the user into News, Products, and video related to the campaign.

Recently featured in “Wired”, GMC Granite concept’s new website will use QR codes. GM hopes it will revolutionize the way they advertise automobiles. Smartphones make up an estimated 40 percent of cellphone sales to those under 40. GM says QR codes are key for attracting these buyers.

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