This was recently posted on Wired, and is the creation of John Kovalic. Make sure you scan the code for the John’s intended comment.
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Revealing QR Code & Companions: Location-Aware & Mobile Commerce
At the recent Google Developer Day 2009 in PRAGUE, you could see one of the first successful QR code games. Google partnered with a local developer to launch a "collect codes" for points and a chance to win an Android phone.
Oakley recently launched a national mobile campaign with four23 to promote its winter 09 apparel line up. QR codes were hidden within 'digital snowstorm' displays in store at Oakley's flagship O Store outlets.
Agency Magma launched a mobile &out of home campaign in key markets (NYC,SF, LA) for the movie District 9 using QR Codes. This quickly extended the movie's storyline into the real world.
The World Park Project is an awareness and fundraising campaign to rebuild New York's Central Park. Donations were enabled via barcodes throughout the city. Note: Great campaign creative, poor mobile execution and user experience.
As part of Audi's centenary celebrations, a staff from its Japanese subsidiary, each with a placard, produced a QR code of 159 sq m. This is likely the largest code created to date indoors. Great video.
Atlantis Paradise Island Resort in the Bahamas is using QR Codes on advertising posters in its current marketing campaign. The QR Code resolves to a website and user agent detection directs mobile devices to a video on YouTube for mobile.
Used at the UK Museums on the Web conference, QR codes were included on all attendee name badges. While the codes provided attendees a number of options, the most used was the convenient sharing of vCard contact information.
Featured in the Ampontan, Japan Fisheries Association and the Fishing Boat and System Engineering Association are enabling customers to get the fish story firsthand. The code resolves to a website where the species and cooking possibilities are presented.
In addition to print, QR can exist online and within virtual worlds where a user can transit from the desktop to a mobile device. Here the avatar connects other Second Life citizens to his blog with a QR code.
Launched recently in Europe, a Nike campaign delivered a powerful combination of premium, geo-tagged content, the latest iPhone technologies, and social media integration—updated in real-time by real people. QR drops the user into News, Products, and video related to the campaign.
Recently featured in “Wired”, GMC Granite concept’s new website will use QR codes. GM hopes it will revolutionize the way they advertise automobiles. Smartphones make up an estimated 40 percent of cellphone sales to those under 40. GM says QR codes are key for attracting these buyers.
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Recent Posts
- Our Postal Service Discovers QR Codes: “We’re Everywhere so You can be Anywhere.”
- In response to the current QR/NFC hysteria…
- For the first time, the US has become the largest country in terms of absolute number of scans
- QR Monkey in partnership with Indigitous launches ExtraTags: The mobile solution to motivate in-store purchasing, and provide brands with new opportunities to connect with their customers at retail.
- Even when your brain is about to explode QR can communicate.
QRM Twitter Feed
- To Modernize The Checkbook, Zipmark Launches Developer Platform For Mobile Payments | TechCrunch - http://t.co/ONwIh0Nk about 22 hours ago from shareaholic app
- For The Young, Smartphones No Longer A Luxury Item | TechCrunch - http://t.co/haCiQF9q about 2 days ago from shareaholic app
- Cow Collar Texts Ranchers When Animals Are Sick, In Heat [VIDEO]: http://t.co/o1Hv88Hn 02:02:26 AM February 15, 2012 from Tweet Button
- The Top QR Code Fails of 2011 - http://t.co/9z8or87h 04:11:37 PM December 29, 2011 from shareaholic app
- Apple's Incredible New Plans Revealed http://t.co/tBfizuWw 10:25:51 PM December 25, 2011 from TweetDeck
- Six Social Media Trends for 2012 - David Armano - Harvard Business Review - http://t.co/MWXWgY1v 01:26:11 AM December 21, 2011 from shareaholic app
- Stop the sneak attack on our free and open internet! #netneutrality http://t.co/JdJZZco4 @CREDOmobile 05:48:02 PM October 05, 2011 from Tweet Button
- MerchantAnywhere's Pocket Verifier Brings a New Card Swiping Solution /PRNewswire/ -- http://t.co/NQRvuU9m 04:20:22 PM October 03, 2011 from feedly
- All Marketing Roads Lead Through Mobile - AdAge - http://t.co/7Hz9z1Iw 01:58:14 PM October 03, 2011 from shareaholic app
- QR Codes + Wikipedia - Watching the Watchers http://t.co/KTl0Njkb 03:06:22 PM September 29, 2011 from feedly
Monkey Gets Around
QRM Pages
Resources
- A Great Source for Scan Apps
- Augmented Reality Times
- Create QR Codes with a Firefox Plugin
- Flickr Group: More QR Examples in the Wild
- Indigitous – At Home in the Digital Ecosystem
- Kaywa QR Code
- List of QR Code Related Blogs
- mGive Mobile Donations
- QR Facebook Community
- QR In France
- QR In the UK
- The Mobile Giving Foundation
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