This is an effective example of taking QR outside of the conventions of consumer advertising where unfortunately most QR applications seem to be headed these days. To quote the post from Amusing Planet: “The meat packs came with QR-Code along with leaflets and announcements in the supermarkets. The campaign reached 75,000 people over six days in 24 supermarkets. The web special attracted 236% more visitors with a 530% increase in length of stay. The Stone Age Meat campaign was developed by DDB, an advertising agency at Berlin, Germany.”
