We live in times of ever-accelerating information delivery where multiple streams blur by providing little chance to capture and support issues related to our passions. Whether these are global warming, the economy or taxes on beer, grass roots QR campaigns can create awareness and stimulate action. One click can bring about options to quickly connect with your congressional representative, support a cause, or simply voice an opinion.
Often inspiration is not aligned with opportunity. It’s rare that these cross paths at the same moment allowing one to move from inspiration to action. QR codes encourage discovery. Discovery then provides the instant engagement that is often lost when convenient access is not literately close at hand. Awareness and action can now share the same moment to quickly generate support.
As an example, we recently proposed a program to support the reduction of taxes for brewers of craft beers. With House Resolution (HR4278) in place to reduce taxes on a barrel by 50% brewers were anxious to gain congressional support for the bill. Consumers, unaware of the bill, needed to be tapped for support. The solution was simple: QR codes and use of location-aware resolved to, “Ask your congressman to support a 50% reduction on taxes for brewers of craft beers. Please co-sponsor HR4278.” A click delivers an email to the appropriate congressman. A social component completes the process advising others to support the bill.
What are the potential options via a quick scan of a QR Code?
Vote your opinion
Contact your local and federal representatives
Contribute to a cause
Retweet this!
Download the app
Subscribe to push notifications
Find other activists & supporters
