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Posted recently, this data prepared by BGVision, speaks to the escalating growth of barcode scanning. And for the first time, the US is now leading in the number of scans.
The report provided the following data indicating barcode scanning is here to stay and it is time for brands and retailers to respond with mobile content that delivers value and social opportunities for their customers.
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ExtraTags was launched recently at the National Outdoor Retailers Show, with the support and participation of Nau, a designer of urban and outdoor apparel. To demonstrate the company’s commitment to modern mobile marketing, they choose the ExtraTags program to support their retailers, and their brand within the in-store experience.
ExtraTags is self-administrated by the brand via a SaaS subscription service. Based upon a flexible templated approach, brands can create and deliver a comprehensive mobile experience to prospective customers at retail and beyond. Both pre- and post-purchase customer relationship tools are built-in to the application.
“ExtraTags was developed to put the brand in control of the mobile message, and give the retailer a break from competitive threats. Adds Larry Pluimer of Indigitous, “We like to say that ExtraTags is ‘retailer-friendly’ because it’s a tool that can help retailers close the sale in their store – not lure consumers online or across the street.”
QR codes and the resulting mobile experience will be incorporated into the fall line. In a recent press release, Nau CEO Gordon Seabury, states, “This is clearly a next step in the evolution of the retail experience and is completely consistent with our company and Family of Brand philosophy. Reducing the paper waste of multi-page hangtags while providing our specialty retailers with the ability to demonstrate a more robust product and brand story with the digital hangtag is exciting. We are giving the consumer the transparency and power to explore every aspect of the product they are evaluating on the retail floor to foster an informed and confident purchase decision in the store. The possibilities of specialty retail and brand collaborations from here are endless.”
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